Privacy Policy

Effective Date: [10-02-2025]

ABM ("we", "our", or "us") is committed to protecting your privacy and ensuring that your personal data is handled in a safe and responsible manner. This Privacy Policy outlines how we collect, use, and safeguard your information, particularly in the context of Account-Based Marketing (ABM) and interactions on our Shopify store.

1. Information We Collect

We may collect the following categories of personal and business-related information:

Contact Information: Name, email address, phone number, company name, job title, and billing/shipping address.
Business Information: Company industry, size, preferences, and publicly available data used to tailor our ABM strategies.
Website Usage Data: IP address, browser type, referring/exit pages, time spent on site, and device identifiers.
Purchase History: Products viewed, added to cart, or purchased.

2. How We Use Your Information

We use your data to:

Fulfil orders and provide customer support.
Personalise your experience and recommend relevant products.
Deliver targeted B2B marketing through ABM platforms and tools.
Analyse customer engagement and improve our products and services.
Comply with legal obligations.

3. ABM (Account-Based Marketing) Use

We may use Account-Based Marketing strategies to deliver tailored marketing content to businesses based on their industry, job function, or company profile. This may involve:

Using public or third-party data to segment audiences.
Targeting advertising based on company-level identifiers (e.g., IP address).
Personalising communications for relevant business accounts.

All ABM activities comply with applicable data privacy laws.

4. Sharing Your Information

We do not sell your personal information. We may share data with:

Service Providers: Third-party vendors who help us operate our store and marketing systems.
Marketing Partners: Platforms used to run targeted ABM campaigns (e.g., LinkedIn, Hub-spot).
Legal Requirements: If required by law or to protect our rights.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to:

Track website usage and performance.
Deliver ABM and re-targeting campaigns.
Remember user preferences.

You can manage your cookie settings in your browser or via our cookie consent tool.

6. Your Rights

Depending on your jurisdiction, you may have the right to:

Access or correct your personal data.
Object to marketing communications.
Request deletion of your information.
Opt out of targeted advertising.

To exercise your rights, contact us at [sales@abm.com.pk].

7. Data Security

We implement appropriate technical and organisational measures to protect your information from unauthorised access, disclosure, or misuse.

8. International Transfers

If you are located outside of [Your Country], your data may be transferred to and processed in countries where our partners or Shopify are located, which may have different data protection laws.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.

10. Contact Us

If you have any questions about this Privacy Policy or your data, please contact us at:

📧 Email: [sales@abm.com.pk]
🏢 Mailing Address: [24-bilal town adda chabeel manawa, GT rd, Lahore.]